Strategic Direction
Strategic Direction
Whāia te toi huarewa o te auahatanga , hei kete toitoi manawa mō Tāmaki Makaurau
Seek the pathway of creativity as a kete of inspiration for Auckland
Our strategic direction is guided by our kaupapa; Tāmaki Makaurau, a city alive with creativity. To achieve this, we work to create a stronger sector voice, build understanding of the sector’s needs, and encourage a collaborative strategic response to those needs.
Our strategic priorities and outcomes are informed by our whakatauki, Seek the pathway of creativity as a kete of inspiration for Auckland, and supported by the five pou of our mahi.
Our pou provide the conceptual pillars for our action; convene; advocate; activate; disrupt; decolonise. We have developed a lasting theory of change and strategic priorities which we continually review and evolve. We are actively looking to activate our priorities in ways that acknowledge their interconnectedness in the drive for systems change in a challenging sector context. Our Investment Policy guides our use of funds to support initiatives that contribute to our strategic priorities.
Our strategic priorities define our key areas of activity in the sector.